Paving the way for a new type of workplace where individual contribution and creativity is encouraged and respected – a new type of corporation built for human beings that eliminates bureaucracy by applying a Management Innovation approach.
Businesses are looking for brand strategy because the forces of fragmentation and expansion create a challenging environment for any brand to reach customers and to deliver value. We believe a different approaching to brand strategy is necessary in order to master the demanding environment.
Do we tend to focus too much on generating better ideas and too little on moving them to market success? Companies work hard to build innovation capabilities only to find themselves stuck in “Ideation Limbo.” Enthusiasm begins to wane and your efforts are going nowhere. Our experience has given us many insights into what your organization can do to convert ideas into tangible business results.
Big Data can be the treasure trove of information that companies could leverage but only if they know how to turn it into big insight to drive real innovation.
Why is it that test markets for a new product concept are often very enthusiastic, but that enthusiasm fails to materialize at launch? Why is it that test markets for a new product concept are often very enthusiastic, but that enthusiasm fails to materialize at launch? As entrepreneurs, marketers, and product developers know, consumers are notoriously fickle in their responses to new products and often are not able to give accurate feedback regarding their reactions and purchase intent.
Gary Getz is CEO of Strategos, a San Francisco/Amsterdam-based strategy and innovation consultancy. Gary’s article focuses on an innovation-centered model
We are witnessing today something of a Cambrian explosion of business model innovation that is changing not just how the game is played but the game itself. In the process, new entrants are creating wealth on an unprecedented scale.
Ok, not really changed in that fundamentally life-altering monumental sense, but they have certainly made my life more convenient, more
The stage-gate process has been a cornerstone of product development since the 1960’s. As applied to innovation, the stage-gate process often yields incremental innovation. Despite its benefits, the stage-gate approach has led to a lot of unintended consequences that inhibit innovation. So how can we adjust the stage-gate process to be more innovation friendly?
Discover how Strategos can help you compete for the future.
Download our brochure with detailed information about how we help our clients.
Unlock Your Organization’s Full Potential
A strong foundation is more important than ever.
Subscribe to our newsletter and compete for your future