As many as 20% of businesses fail to achieve their ambitions and growth targets in revenue and profitability.
Introducing a Future Back approach
We have re-invented how to develop growth strategies that are future focused, engaging and built on a strong foundation of actionable business opportunities. Instead of extrapolating from the past to the present into the future (strategic fit) we apply a “Future Back” approach to strategy that was first described by our founder Gary Hamel and C.K. Prahalad in their groundbreaking book “Competing for the Future”.
This approach leads to a more ambitious strategy and introduces stretch that drives a higher level of innovation performance. Over the past 25 years we have refined and battle tested this approach with dozens of clients.
A strategy allocates resources to a coherent set of opportunities that we believe will help us grow the business and transform it over time based on a shared point of view that drives our choices.
Getting to action
The gap between strategy definition and implementation can be significant and unless addressed appropriately leads to poor results. Throughout the strategy development process we engage a variety of stakeholders who will be involved in leading elements of implementation.
Benefits from this approach
Most businesses develop a high level strategy and then on a much shorter cycle define a strategic plan. We synchronize this long term horizon with a short term focus through migration management.
Advantages of this approach are: