AI for Innovation and Growth

AI, strategy and innovation | Strategos

The challenge has not changed. AI has increased the available options.

Extending your core business and finding options for the future. We work with clients to discover new possibilities AI makes possible, and to develop the strategies to pursue them.

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Competence velocity

Every core competency has a shelf life. After thirty years and hundreds of client engagements, that has not changed. AI is shortening that shelf life, while redefining which new competencies are even possible to build.

We call that competence velocity: the speed at which a competence is built, proven, or made obsolete.

The real challenge is not the technology. It’s deciding which of the opportunities are worth pursuing, and what it takes to commercialise them.

Read the full argument: Competence velocity, and how AI is reshaping competitive advantage →

How AI reshapes competitive advantage

AI cuts across strategy, innovation and capability. Each asks a different question of your business, and in each the answers available today differ from the ones available only a few years ago.

01Strategy

Where to play and how to win

Your current strategy rests on assumptions about the markets you’re in and the competencies you need to compete successfully. Because of AI you need to challenge those assumptions and re-calibrate your strategy.

Where to play: options exist now that were not viable before, and some that were unthinkable because the competencies could not be built. Which markets, segments, adjacencies and transformational spaces are now worth entering, and what new opportunities AI enables.

How to win: which of your competencies AI can amplify, which competencies were unimaginable before, and which combinations can give you a competitive position. We work Future Back, starting from the position you intend to hold in the future and tracing back how to get you there.

02Innovation

Turning insights into ideas, opportunities and new ventures

Insight has always been the constraint at the front end of the innovation pipeline. AI changes that. We use it to widen what we examine: new customer needs, orthodoxies you could break, discontinuities that would change industry dynamics, competencies that can be leveraged in new ways and analogies drawn from industries we would not otherwise have studied.

Ideas become opportunities when they can be tested for real customer value, new value propositions and business models. That testing is faster now too, and the richness of information helps to apply a sharper filter at the front end and increase the quality of ideas progressing through the funnel.

What we build with you is an innovation portfolio: opportunities that AI unlocks across your core business and adjacent markets, each one sized and sequenced based on verified evidence.

03Capability

Embedding AI into your Innovation Engine

Your Innovation Engine is the system to find, test and commercialise new opportunities. Embedding AI into that system is what increases speed, volume, quality and range of imagination. We design the mechanisms, decision points and the evidence standards for your teams, so clients end up with a system they own and can independently operate.

Governance and evidence

Governance and evidence standards in particular carry more weight than they used to. AI models aim to please and can invent sources. When they do, the answers are always plausible. But we can also use it to achieve independent verification and evidence-based innovations.

What you end up with

Clarity on where growth will come from

Answers about where to play and how to win including the assumptions these are dependent on.

An innovation portfolio of opportunities

A variety of opportunities distributed across your core business, adjacent markets and transformational spaces.

A capability to keep executing independently

Your leaders and teams running the innovation system independently, with AI embedded in how they work.

Who this is for

Executive teams at medium and large international businesses who realise that AI matters to their business and want answers on how to turn it into a competitive advantage.

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Most companies view AI from a productivity point of view. The ambitious ones also use it to find growth options they have not explored yet. And to find them first.