All too often, businesses view innovation and strategy as unconnected. But ideally, the two go hand in hand. Don’t let these common misconceptions about innovation and strategy hold your company back.
Strategy and innovation should work together in a virtuous cycle: strategic direction guides the search for ideas, and the patterns in our ideas inform and shape the evolution of strategic direction. Take advantage of the inextricable link between direction and opportunities, and reap the results.5 Myths About Innovation And Strategy