The Technology Industry is closely followed by strategist, innovators and business leaders in all other industries. Technology is recognised as a critical driver for change for other industries to innovate and possibilities seem endless. The majority of Tech CEOs believe that the breakthroughs they create will in turn disrupt other industries and are confident they can achieve above average growth as a result. While that may be true, we believe there are several important conditions including:
Driving innovation in other industries as well as their own
Opportunistic plays bring short lived profits but those that view innovation as a strategic effort will reap bigger rewards as network effects and platform businesses bring focus to investments and alignment on where to play and how to win. Strategy needs to drive innovation and in turn innovation helps shape strategy for it to create differentiation and competitive advantage. This is especially true for the Technology Industry.
We help technology companies to beat the high failure rates of product introductions by developing a much deeper understanding of customer needs, focus on growth platforms and use a more agile way to experiment before committing significant resources to technological solutions.
For a global electronics company Strategos identified several new platforms for growth in outside of the company’s core business. Hundreds of ideas around Digital Healthcare Solutions were evaluated including market sizing, risk analysis and go-to-market plans. Today the company has an established multi billion dollar healthcare business.