Experimental Creativity
Coming up with clever, cheap, fast experiments to test the assumptions of your business model is not easy. There is really no prescription for what to use when or where. This is one of the more “creative” exercises within the innovation journey. But the good news is that there are few design principles to guide you and some examples that can hopefully spark some ideas as you design your own experiments.
Pre-cooked Experimentation Environments: How to accelerate experimentation through bundled infrastructure
Several years ago, while living in New York, I turned to a convenient method of grocery shopping – FreshDirect’s online service. One great feature I found was the ability to peruse a recipe, view all the necessary ingredients for that particular recipe, and add them all to my shopping cart with 1-click. Ready to cook […]
Rapid Experimentation: How to achieve agility
I have an idea, now what? Pop quiz: you have a brilliant new idea, well outside the core of your current business. Where should you spend the most time? a) Writing a detailed business plan b) Deploying a survey to ascertain customer interest c) Hiring resources to build an accurate prototype d) Testing and iterating […]
Experimentation: learn a lot, invest a little
So you have had a team look at trends and consumer needs, generated lots of ideas and developed a few draft business models around them. Since the ideas are slightly outside of your comfort zone, beyond what the company is currently providing to its customers, you are making lots of assumptions about who the customer […]
