Understanding the customer is not enough
Is customer focus enough for companies to achieve the innovation performance they are looking for or is something else needed?
Achieving an Innovation Culture
“Culture eats strategy for breakfast, lunch, and dinner.” The famous quote is attributed to Peter Drucker, who pointed out that culture is a strong driver of how a company behaves and plays to win. We can safely say the same applies to the importance of culture for innovation performance. A company’s culture can both hinder […]
Big Data Is Not the Same As Big Insight
Big Data can be the treasure trove of information that companies could leverage but only if they know how to turn it into big insight to drive real innovation.
Keeping the Customer in Focus
Most innovation projects focus on discovering customer needs and resolving customer problems at the front end of the process. But, unfortunately, once an innovation is articulated and approved, it enters “the process” and addressing customer needs often takes a back seat. Here are some ways to keep the customer front and center throughout the innovation […]
What are your customers paying you for?
One of the key strategic concepts that Senior Executives like to explore is Willingness To Pay(WTP). In commodities business, like iron ore or cement, radical innovations expected by Senior Executives are mainly related with revolutions in customer’s perceptions of value or alternative mechanisms to avoid price comparison in the market. Most of the time these […]
Asking all the right questions
Too often when innovation teams get tasked with generating ideas and develop new business opportunities they cannot wait to start organising workshops and do market research. All this is valuable but only in due time and after some reflection has taken place. What are we aiming for, do we understand what the challenge really is […]
