Create Growth Strategies
What will your role be in shaping the future business landscape?
Organizations are often stuck in defending the present at the expense of identifying options for the future. Growth is not easy to realize, and executives may find many challenges along the way. We apply a unique future-back approach developed by our founder Gary Hamel to help businesses unlock their true potential, drive innovation, and imagine new pathways to growth.
Strategies that matter!
- Provide differentiation: focus on meaningful advantages and value that matter to customers.
- Are actionable: the strategy is built on a portfolio of opportunities in and outside of the core business.
- Engage people: mobilize people with a compelling purpose to be excited about and embed innovation to the core of the organization.
- Navigate uncertainty: provides a migration map aimed at transformation rather than a rigid plan.
Our Future Back Approach
Traditional strategy development extrapolates from the past to the present into the future and matches ambitions with available resources. Instead of this method of strategic fit, our future-back approach starts with defining an ambitious future state for the organization that introduces stretch and challenges the organization to find innovative ways to meet its goals.
To grow means investing in future options as much as extending the present core business to fund that activity. We help leadership teams to create the necessary balance between both.
How do we develop strategies that drive innovation?
Read more about our methodology in our bestselling book “Innovation to the Core”. You’ll find parts devoted to crucial topics–such as how to organize the discovery process, generate strategic insights, enlarge your innovation pipeline, and maximize your return on innovation.
Execution matters
Most businesses develop a high-level strategy and then define a detailed plan on a much shorter time cycle. The gap between strategy definition and implementation can be significant and, unless addressed appropriately, leads to poor results. We synchronize this long-term horizon with a short-term focus through migration management. Migration management focuses on activities to transform the company to capture current and future opportunities.
Advantages of our approach
- Visibility of the underlying assumptions so that vulnerabilities can be monitored and managed
- Time-phased transformation model to make steady progress toward your future state
- Robustness to respond to unanticipated changes, such as a severe economic downturn, without abandoning a sound strategy