Innovation
We help businesses unleash strategic innovation for measurable success
Focus on Innovation that Moves the Needle
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We help you uncover concrete growth opportunities in your core, adjacent, and new markets, challenge industry assumptions to anticipate disruption, and reframe where you play and how you win. Our role is to help you confidently invest in the future success of your business, even when new opportunities don’t neatly fit your current model.
Innovation, from discovery to realization
We typically guide clients through three interconnected stages. Each one is designed to produce tangible outcomes — not just deliverables.
- 01 Discovery: Build the Insight Foundation
- 02 Opportunity: Design Your Growth Portfolio
- 03 Realization: Launch and Scale New Businesses
Step 1 – Discovery: Build the Insight Foundation
Innovation, from discovery to realization
We typically guide clients through three interconnected stages. Each one is designed to produce tangible outcomes — not just deliverables.
Step 1 – Discovery: Build the Insight Foundation
A sharper, evidence-based collection of insights that leads to opportunities.
- Exploring customers’ preferences and behaviors reveals unmet and unarticulated needs.
- Identifying emerging patterns from trends across categories to reveal shifts in the marketplace.
- Challenging orthodoxies or conventional thinking to spark disruptive ideas.
- Finding new uses for core competencies by repurposing assets into adjacent markets and new business models.
Step 2 – Opportunity: Design Your Growth Portfolio
A strategically balanced portfolio of opportunities.
- A set of growth platforms spanning core, adjacencies, and transformational spaces.
- Clarity on which opportunities support near-term performance vs. long-term renewal.
- Governance and criteria to select, fund, and manage the portfolio over time.
Step 3 – Realization: Launch and Scale New Businesses
Launch new offerings and ventures in-market, through rapid experimentation.
- Concept testing to validate assumptions and refine business models.
- Test-and-learn approaches to de-risk uncertainty before scaling up.
- A clear path to launch, scale, and integrate (or spin out) new businesses.
How we built a growth portfolio outside of the core beer business
With regional beer markets stagnating, Anadolu Efes knew incremental innovation wouldn’t be enough. Partnering with Strategos, the top-10 brewer mapped where its capabilities could credibly stretch beyond beer, building a portfolio of 90+ adjacent and transformational opportunities. In four months, leadership aligned on five priority arenas worth billions, and a repeatable framework for sharper growth choices and focused investment.
Innovation FAQ
You should consider working with Strategos when:
- Growth is slowing, and incremental improvements aren’t enough to meet your strategic or financial targets.
- You have lots of ideas, pilots, or proof of concepts, but few ever become meaningful offerings or scaled businesses.
- Promising opportunities don’t fit your current business model, so they stall in the organization.
- Your leadership team has different views of where future growth will come from, making it hard to prioritize and commit resources.
- You see potential disruption in your industry but lack a clear, cohesive response.
If you’re asking, “Where will our next wave of growth come from and how do we make it real?” that’s the moment to bring Strategos in.
You won’t just get a stack of slides or a “blizzard of ideas.” You’ll leave with:
- A clear portfolio of growth opportunities across core, adjacent, and new markets, each linked to your strategy and purpose.
- Evidence-based customer, market, and technology insights that reveal unmet and unarticulated needs and highlight where value is shifting.
- Defined growth platforms and domains where you will focus resources, rather than spreading investment too thin.
- Governance and decision criteria for selecting, funding, and managing innovation initiatives over time.
- Tested concepts and business models, with key assumptions validated (or invalidated) through rapid experimentation.
- A clear path to launch and scale new offerings or ventures, including how to integrate them into the core or spin them out.
In short: you end up with tangible growth bets, a way to manage them, and the capabilities to continue innovating beyond the engagement.
No. The approach is industry-agnostic and applies wherever there is a need for new growth, whether in established industries facing disruption or organizations exploring new markets. The methods focus on understanding customers, reframing where you play and how you win, and building scalable growth options.
Several things set Strategos apart:
- Results over theater: We believe innovation only matters when it produces measurable results. Our work is designed to lead to real businesses and offerings, not just workshops or idea lists.
- Focus on growth portfolios, not one-off ideas: We help you move from scattered innovation efforts to a strategically balanced portfolio of growth options you can manage, fund, and track.
- Challenge industry orthodoxies: We don’t just accept “how things are done.” We work with you to challenge conventional thinking, reframe where you play, and spot potential disruption early.
- Integrated, end-to-end approach: From Discovery (insights) to Opportunity (portfolio design) to Realization (testing, launching, scaling), we stay focused on what it takes to get from idea to in-market results.
- Building your capability, not your dependency: We bring proven methods, tools, and governance models that your teams can continue to use long after the engagement ends.
Strategos is not a “strategy deck” or an “innovation workshop” provider. We’re a partner in building the future growth and success of your business.
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