Growth Strategy
We help businesses unlock their true potential, drive innovation, and deliver new pathways to growth.
“The single biggest reason companies fail is they overinvest in what is, as opposed to what might be.”
A growth strategy to lead, innovate, and grow
We deliver growth strategies that provide differentiation, meaningful advantages, and value that matters to customers, your organization, and your stakeholders. To achieve this, a different approach is needed. Our Future Back approach is built on the following principles:
- 01 Start with the future, not the past
- 02 Move strategy outside of the boardroom
- 03 Develop a portfolio of actionable opportunities
- 04 Design for execution
- 05 Navigate uncertainty
Start with the future, not the past
Where most strategies extrapolate from the past forward, we do the opposite. We begin by defining an ambitious future state for your business. One that introduces stretch and forces new thinking about serving customers, markets, and new business models.
A growth strategy to lead, innovate, and grow
We deliver growth strategies that provide differentiation, meaningful advantages, and value that matters to customers, your organization, and your stakeholders. To achieve this, a different approach is needed. Our Future Back approach is built on the following principles:
Where most strategies extrapolate from the past forward, we do the opposite. We begin by defining an ambitious future state for your business. One that introduces stretch and forces new thinking about serving customers, markets, and new business models.
There’s no management team with the bandwidth, curiosity, and data to develop a differentiating strategy on its own. Often, senior execs don’t miss the future because it is unpredictable; they miss it because it's unpalatable. We bring in a wide range of perspectives through people in and outside the organization. This “democratization” and “openness” significantly increase buy-in and execution energy.
Growth requires investing in tomorrow while today’s business funds that journey. We help you strike a balance between extending the core and building options for the future, with clear criteria for where resources should shift over time.
We translate your strategic choices into a time-phased migration model: phases, milestones, and critical capability builds that move you steadily toward the future state instead of relying on “big bang” transformation.
We surface the underlying assumptions so that vulnerabilities can be monitored and managed. The world will change, but instead of sounding the alarm and abandoning our plans, we can course-correct our strategy if necessary by examining our assumptions.
How we helped FIFCO create a new growth strategy using the Future Back Approach
FIFCO, a Central American market leader in the beverage industry with 96% market share, needed new growth in a shifting social and environmental landscape. By redefining where to play, how to win, and how to embed Sustainability and Triple Bottom Line ambitions in their growth strategy, we unlocked new opportunity spaces and delivered 5% sustainable growth in year one.
Future Back Strategy FAQ
- Your current strategy is heavily anchored in the past and mainly delivers incremental improvement and marginal growth.
- Growth feels “stuck” in the core business, with limited options beyond it.
- Leadership alignment is fragile — different teams have different points of view of the future and as a result resource distribution is fragmented.
- You face significant uncertainty (technology, regulation, new entrants) and navigating uncertainty is even more critical.
- You want innovation for growth to be a repeatable capability, not a series of expensive initiatives.
Strategy needs to be internalized and mobilize people. You leave with:
- A shared, ambitious future state for your business that people can rally behind.
- A prioritized portfolio of growth opportunities in and beyond the core that clearly informs where we play and how we win.
- A time-phased migration map with clear milestones and capability builds.
- Explicit assumptions, indicators, and governance so you can adapt as you learn.
- And importantly, your leadership team is aligned and committed to the path forward.
The principles of this approach work equally well across industries and organization sizes. We have worked with over 400 clients worldwide, across all sectors and sizes. What changes are the scope, level of complexity, and the way we tailor the process to your context.
A Future Back Strategy is something we create with you, not for you. This creates early buy-in and with 90/180/360-day migration planning, you can start using it immediately. That means:
- Co-creating with your teams rather than prescribing from the outside.
- Grounding strategy in real opportunities, experiments, and migration choices.
- Embedding tools, disciplines, and governance you can keep using.
- Drawing on decades of work in strategy, innovation and renewal to challenge industry orthodoxies and unlock new sources of advantage.
Let's talk about how we can work together.
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