What are your customers paying you for?
21-04-2021
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One of the key strategic concepts that Senior Executives like to explore is Willingness To Pay(WTP). In commodities business, like
One of the key strategic concepts that Senior Executives like to explore is Willingness To Pay(WTP). In commodities business, like
CEOs have to face the same pressures every day, delivering short term results that satisfy an ever demanding market and
Corporate innovation culture can sound like a misnomer at times. The numbers can be depressing – an estimated 70-90% of
Our clients often tell us that lack of management support for innovation is one of their biggest challenges. And lots
Let me postulate on why it may be difficult to be innovative…it seems as we journey through life, we pick
Too often when innovation teams get tasked with generating ideas and develop new business opportunities they cannot wait to start
My colleague Michel is always teasing me. When he asks me to write something about innovation, he always complains that,
Does innovation come from carefully planned research and facilitated ideation or is it the result of individuals that somehow seem
Collaboration – one of many popular buzz words in the corporate and design literature today. And with good reason, collaboration
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