An innovation culture is the outcome of what your operating system has rewarded, punished, and quietly tolerated, repeated often enough that employees stop testing it and start believing it. It is not a value statement, a training curriculum, or an incubator with its own name.

Most change programs never touch the elements of the operating system that actually drive behaviour.

This guide shows you how to unpack the challenge and the steps to build and implement a stepwise plan to developing an innovation culture.