Despite its apparent benefits, transitioning to sustainable leadership has its challenges. The most significant of these challenges is the perceived trade-off between sustainability and profitability. Many CEOs fear that investments in sustainability may not provide an immediate financial return. Most believe it’s profit or purpose instead of profit with puprose. This belief or orthodoxy has been challenged by many to show they can go hand in hand.

The real challenge isn’t choosing between impact and earnings; it’s building the management system to deliver both. That requires balancing profit social responsibility corporate sustainability strategies in day-to-day decisions: capital allocation, pricing, product design, supplier standards, and performance incentives.

This guide shows you how to go about developing sustainable leadership in your organisation.